June 17, 2026·7 min read·By Lab378
What a 30-day pilot is really like, from kickoff to results
Before any subscription, Livia runs a 30-day outcome-based pilot on your real leads. Here is the honest, day-by-day picture: what we measure, what can go wrong, and what the data looked like in a live Nashville pilot.
The short answer
A Livia pilot runs for 30 days on your real inbound leads, with success metrics agreed in writing before it starts — typically speed-to-lead, engagement rate, qualified handoffs, and appointments booked. You pay per outcome, not a flat fee, so an unsuccessful pilot costs little or nothing. In one live pilot with Chord Real Estate in Nashville (April–June 2026), Livia engaged 24% of addressable leads against a 14% industry AI benchmark and created $7.1M in pipeline.
How the pilot is structured
- Kickoff (day 0): metrics agreed and written down. What counts as "engaged"? What counts as a qualified handoff? Who verifies? Both sides sign off before launch.
- Supervised week (days 1–7): Livia works a limited lead batch; your team reads every transcript.
- Full flow (days 8–30): all agreed lead sources route through Livia. Weekly reporting shows speed-to-lead, engagement, opt-outs, and pipeline — pulled from your CRM, not our slides.
- Review (day 30): results measured against the agreed metrics. Continue to subscription, adjust, or walk away.
What we measure (and how)
- Speed-to-lead — median time from lead creation in the CRM to first outbound message, logged automatically.
- Engagement rate — share of addressable leads who replied at least once.
- Qualified handoffs — leads delivered to an agent with budget, timeline, financing status, and intent captured.
- Opt-out rate — the honesty metric. If people are opting out at high rates, the conversations are annoying. Livia's pilot rate was 6% vs. ~34% published by a competing AI.
What can go wrong (honestly)
- Dirty lead routing. If leads don't reliably arrive in the CRM, Livia can't respond to them. We fix routing in week one, and it's the most common source of delay.
- Agent skepticism. Agents sometimes ignore AI-qualified handoffs at first. The fix is transcripts: once agents read the conversation, trust follows.
- Thin inventory answers. If MLS access isn't granted, Livia can't discuss live listings. Grant it early.
Questions to ask any vendor before a pilot
- Are the success metrics written down before launch?
- Is pricing tied to outcomes during the trial?
- Can I read every transcript?
- What is your opt-out rate — and will you show mine?
- Who owns the conversation data? (With Livia: you do. It's in your CRM.)